Marketing
ADVERTISING
• Identify the target audience and develop campaign to suit
• Advertising planning and co-ordination
• Media buying
• Advertising post-analysis
• Budget management
• Production management – television, print,
radio, website
EVENT MANAGEMENT
• Event planning and coordination
• Themed dinners, launches, lunches and corporate
events
• Concept and design
• Budget management
• Production and themes management
• Entertainment co-ordination and management
• Integrating marketing objectives
• Sponsor relations
SPONSORSHIP MANAGEMENT
• Building a business case for sponsorship
• Identifying sponsorship opportunities
• Identifying sponsorship targets
• Sponsorship Procurement
• Sponsor Relations
• Leveraging sponsorship investment
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